Where is the soil for the pots coming from? Generally speaking, you don't need to sterilize the soil if it's coming from an area that doesn't already have the same plants. Think crop rotation, don't plant the same thing in the same place repeatedly because the pathogens build up over time. Likewise for the containers, if you're planting the same thing in the same containers, then yes, you need to sterilize the container.
Any clues on the poor survival? Drought, animals, diseases, and insects all leave clues. Poor soil nutrients are a little tougher to diagnose without a soil test.