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The hardwood industry need to step up marketing to promote oak in new or varied ways. For example, instead of just 2 1/4" select, plain-sawn red oak flooring, how about random multiple widths, rift and quartered, character grades, and beuatiful finishes like Waterlox. These products are available, but the consumer has to hunt to find them. And I never see R&Q oak in the cabinet ailes at the big box stores. Just a few ideas to make the pie bigger for everyone in this game.
3 million unsold homes for September in US. That ain't gonna help the markets at all.
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